Matias Corea's profileJane Brady's profile

99U Conference:: Program 2013

All of the 99U Conference materials get re-imagined and re-designed by the Behance Team every year, and 2013 was no different.
 
Our approach to the 2013 99U Conference materials embodies a lighter, brighter feeling as we played with the relationship of a bold fluorescent color (Pantone 805 U) on white backgrounds, with periodic accents of black. To push the language of the 99U brand forward, we used Hoefler & Frere-Jone's serif font Sentinel. We focused heavily on typography and using the beautiful letterforms as large shapes. Then we added delicate, detailed patterns to lend depth to the designs.
 

CREATIVE DIRECTION: Matias Corea
DESIGN: Raewyn Brandon & Matias Corea
EDITORIAL: Jocelyn K. Glei
99U Conference:: Program 2013
Published:

99U Conference:: Program 2013

99U Conference 2013 Branding Collateral

Published:

Creative Fields