Finding Your Brand and Package Design with Sara & Misc - 1 of 2 | Adobe Creative Cloud
Tune in with Sara Laninga on Adobe Live as she works on branding and packaging design for a sustainable vegan soap line. Watch and learn as she defines the brand identity and works on packaging in part 1. Don’t miss part 2 as she creates mockups and additional collateral for the brand.
Subscribe to the Adobe Live YouTube to get access to exclusive content: https://bit.ly/AdobeLiveYouTube
Guest Sarah Laninga is a graphic designer and illustrator: https://www.behance.net/SaraAndMisc
Host Anna McNaught is a photographer, photoshop artist, and traveler: https://annamcnaught.com/
Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:00 Introduction of Sara
03:30 Project overview
07:10 Sara’s design education history
08:35 Choosing fonts and font pairings
10:15 Where does Sara find fonts?
13:10 What kind of equipment/tech does Sara use?
21:10 Which designers does Sara find inspiring?
28:20 How many different fonts should you use in a packaging project
32:10 Communicating font choices to clients
34:00 Working with textures and package mockups
35:45 Using the Help search bar to navigate Illustrator features
37:00 Sara’s balance of personal VS client projects
40:00 Adding illustrations to the design
43:15 How does Sara stay inspired during art-block?
47:20 Sara’s transition into the freelance world
49:00 Using anchor points to edit shapes
50:45 How long does a project take for Sara to complete?
53:10 Does Sara set a time limit for her projects?
01:00:10 Does sara incorporate original illustration into her work?
01:04:55 Where does Sara find color combos to use?
01:08:20 Keyboard shortcut to unhide artboards
01:11:25 What kind of art does Anna make?
01:15:00 Creating and understanding dieline templates
01:16:00 When during the project does Sara communicate with her client?
01:21:00 What is Project Fantastic Fold?
01:25:20 How did Sara learn to create dieline packages?
01:32:15 Planning a packaging design layout
01:33:30 Sara’s favorite colors to design with
01:37:00 Creating design icons from scratch!
01:40:45 What is Sara’s favorite part of the design process?
01:41:50 Does Sara download icons or make them herself?
01:52:50 Incorporating barcodes and other required packaging elements
Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1
Try Adobe Illustrator: https://adobe.ly/3PyMTWj
Learn more about Creative Cloud: https://adobe.ly/3RTndnp
About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.
Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.
Connect with Adobe Creative Cloud:
Twitter: https://twitter.com/creativecloud
LinkedIn: https://www.linkedin.com/showcase/adobe-creative-cloud/
Facebook: https://www.facebook.com/adobecreativecloud
Instagram: https://www.instagram.com/adobecreativecloud/
#Adobe #AdobeYouTube #AdobeCreativeCloud #AdobeIllustrator #CreativeCloud
Finding Your Brand and Package Design with Sara & Misc - 1 of 2 | Adobe Creative Cloud
Finding Your Brand and Package Design with Sara & Misc - 1 of 2 | Adobe Creative Cloud
Tune in with Sara Laninga on Adobe Live as she works on branding and packaging design for a sustainable vegan soap line. Watch and learn as she defines the brand identity and works on packaging in part 1. Don’t miss part 2 as she creates mockups and additional collateral for the brand.
Subscribe to the Adobe Live YouTube to get access to exclusive content: https://bit.ly/AdobeLiveYouTube
Guest Sarah Laninga is a graphic designer and illustrator: https://www.behance.net/SaraAndMisc
Host Anna McNaught is a photographer, photoshop artist, and traveler: https://annamcnaught.com/
Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:00 Introduction of Sara
03:30 Project overview
07:10 Sara’s design education history
08:35 Choosing fonts and font pairings
10:15 Where does Sara find fonts?
13:10 What kind of equipment/tech does Sara use?
21:10 Which designers does Sara find inspiring?
28:20 How many different fonts should you use in a packaging project
32:10 Communicating font choices to clients
34:00 Working with textures and package mockups
35:45 Using the Help search bar to navigate Illustrator features
37:00 Sara’s balance of personal VS client projects
40:00 Adding illustrations to the design
43:15 How does Sara stay inspired during art-block?
47:20 Sara’s transition into the freelance world
49:00 Using anchor points to edit shapes
50:45 How long does a project take for Sara to complete?
53:10 Does Sara set a time limit for her projects?
01:00:10 Does sara incorporate original illustration into her work?
01:04:55 Where does Sara find color combos to use?
01:08:20 Keyboard shortcut to unhide artboards
01:11:25 What kind of art does Anna make?
01:15:00 Creating and understanding dieline templates
01:16:00 When during the project does Sara communicate with her client?
01:21:00 What is Project Fantastic Fold?
01:25:20 How did Sara learn to create dieline packages?
01:32:15 Planning a packaging design layout
01:33:30 Sara’s favorite colors to design with
01:37:00 Creating design icons from scratch!
01:40:45 What is Sara’s favorite part of the design process?
01:41:50 Does Sara download icons or make them herself?
01:52:50 Incorporating barcodes and other required packaging elements
Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1
Try Adobe Illustrator: https://adobe.ly/3PyMTWj
Learn more about Creative Cloud: https://adobe.ly/3RTndnp
About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.
Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.
Connect with Adobe Creative Cloud:
Twitter: https://twitter.com/creativecloud
LinkedIn: https://www.linkedin.com/showcase/adobe-creative-cloud/
Facebook: https://www.facebook.com/adobecreativecloud
Instagram: https://www.instagram.com/adobecreativecloud/
#Adobe #AdobeYouTube #AdobeCreativeCloud #AdobeIllustrator #CreativeCloud
Finding Your Brand and Package Design with Sara & Misc - 1 of 2 | Adobe Creative Cloud
