How Do I Design my Brand Identity - Sydney Michuda Branding Tutorial Part 1 | Adobe Creative Cloud

Want to learn how to design your own brand identity for your business or social media? Join Designer and Illustrator Sydney Michuda on Adobe Live as she creates a comprehensive brand identity using Illustrator and Photoshop. This week, Sydney will leverage custom color palettes and layouts to design branded elements and logos. Watch until the end to see how she applies these elements to real-world mockups!

Guest Sydney Michuda is a designer, letterer, and illustrator based in Milwaukee, WI:

https://www.supercreative.co/

Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris

Join us on Behance: https://www.behance.net/live

Chapters

00:00 Start

05:00 project overview

13:50 How to design with competitors in mind

17:00 selecting the best fonts for your project

24:00 tips for posting a case study

37:00 advice for pricing your work

51:00 balancing client booking

56:00 Advice for how you can find work

01:03:00 Finding inspiration

01:18:30 Sydney’s dream clients

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Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.

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How Do I Design my Brand Identity - Sydney Michuda Branding Tutorial Part 1 | Adobe Creative Cloud

https://www.youtube.com/watch?v=a4em99bfceM